Marketing Field Guide

Field guides

Start with the guide you need.

Each field guide is one area of your marketing, color-coded and complete on its own. Together, they make the full book.

Not sure where to start?

We don't have a plan, or everyone has a different one020415
We're not sure our team has the skills, especially for AI0316
Buyers can't find us on Google or in AI answers06
We serve a local area and lose to competitors down the street07
We publish content, but nothing happens081109
We spend on ads and can't tell if they work1014
We get traffic, but not enough leads1205
Leads come in, but they don't become customers1305
We can't tell what's working14
We have too many ideas and not enough time or money15
The team is resisting the change16
We're ready to build AI into how we work031617
Field Guide01IntroductionGround rules for an AI-powered transformationField Guide02StrategyYour goal, your customer, your budgetField Guide03SkillsKnow what your team can do, and learn the restField Guide04SWOT and the OODA LoopSee clearly. Decide faster.Field Guide05The Customer JourneyMeet buyers at every stageField Guide06SEO, AI Search and KeywordsGet found. Get cited.Field Guide07Local SEO and ReviewsWin the searches near youField Guide08Content, Hub and SpokeBuild an audience you ownField Guide09VideoLet buyers see the workField Guide10Paid Media and PromotionBuy attention. Make every click count.Field Guide11Social Media and DistributionPublishing is half the jobField Guide12Website and ConversionTurn visitors into customersField Guide13Lead NurtureFollow up fast, and keep goingField Guide14Measurement and AnalyticsMeasure what mattersField Guide15Prioritize and PlanRanked scoring, your roadmap, your first 90 daysField Guide16Leading People Through ChangeChange, conflict and the AI usage policyField Guide17Your AI Marketing SystemFor Level 4 teams ready to go further