The book
The complete transformation, in one book.
The second edition of Business Transformation Through Digital Marketing, rebuilt for the AI era. Ten core disciplines, six stages, one plan your team can run.
What's inside
- ›Strategy, skills and SWOT
- ›The customer journey
- ›SEO and AI search
- ›Local SEO and reviews
- ›Content, hub and spoke
- ›Video
- ›Paid media and promotion
- ›Social media and distribution
- ›Website and conversion
- ›Lead nurture
- ›Measurement and analytics
- ›Ranked scoring and your transformation plan
- ›Leading people through change
- ›Your AI marketing system
New in this edition
AI in every chapter.
CRAFT prompts you can use right away, the AI fluency ladder, an AI usage policy template and a chapter on building your own AI marketing system.
Own the 2023 edition?
Search, content, advertising, AI and measurement all moved since the first edition. Strategy still comes first. The new edition updates every chapter and adds AI throughout.
See the field guides →Business Transformation Through AI-Powered Marketing: The Field Guide for Small Businesses and Marketing Teams. By Mike Huber with Loren Ankarlo.