About
Practitioners, not theorists.
Mike Huber
Mike Huber is a digital marketing strategist, speaker, trainer and author with more than 25 years in marketing and advertising. He began in newspaper advertising, where he built The Arizona Republic's online sales division and managed accounts generating more than $48 million a year. He went on to serve as VP of Sales and Marketing at Alliance Reservations Network, Director of Client Services at Vertical Measures, where he led a team of 30, and Director of Strategy and Education at Investis Digital, where he doubled average new-client revenue.
Through Huber & Associates, Inc., Mike helps organizations put digital marketing, content, SEO, video and generative AI to work. For more than 15 years he has spoken at events including Digital Summit, Content Marketing World and AMA Phoenix, and taught as a guest lecturer in MBA marketing programs at UC San Diego and Hult International Business School.
Loren Ankarlo
Loren brings 35+ years of expertise in orchestrating organizational change, training leaders and cultivating high-performing, self-directed teams. [Full bio to come from Loren.]
How this book was made
The first edition took about six months to write. For the second, AI helped us draft new sections and build the companion workbook, and we reached a first draft in about a week. Then we read every page, checked every fact and cut every quote we couldn't source.
You think. AI drafts. You decide. We did too.
Work with us →