Educators
A course-ready field guide.
Built for marketing, entrepreneurship and MBA courses. Students read, fill in the forms and use AI to build a real plan for a real or sample business.
What instructors get
- › A desk copy
- › A chapter-by-chapter syllabus map
- › The companion workbook
- › The Wild West Custom Pools case for class discussion
- › Instructor guide and slides (to come)
Formats for courses
- › Print through campus bookstores
- › Inclusive-access digital edition
- › Single field guides for short modules
Mike has guest-lectured in MBA marketing programs at UC San Diego and Hult International Business School.